By Sydney Gore
Eagle Contributing Writer
September 13, 2012
Fashionistas of the DMV region swarmed M Street, eager to see what The District shops had in store for D.C.’s Fashion’s Night Out on Sept. 6.
The whole concept behind FNO is shopping for a cause, with the night’s profits going towards various charities. Proceeds from the signature FNO Georgetown items went toward the Vital Voices Global Partnership, a D.C.-based charity represented by extraordinary women across the globe.
Following this example, stores like J. Crew sold exclusive FNO items. A portion of the funds from J. Crew’s FNO t-shirt benefitted the AIDS Foundation in New York City.
For the most part, stores in the vicinity offered edible freebies and exclusive discounts. UGG Australia had one of the best set-ups, treating customers to an assortment of tasty appetizers with music provided by a DJ.
Madewell provided their guests with multiple perks, such as beverages, candy and a hair-braiding bar. In addition, customers received free Madewell pouches if they spent over $100.
Urban Outfitters on M Street hosted a local pop-up shop where shoppers could check out local artists and participate in a free DIY workshop for the items that they purchased. Down the street, Anthropologie offered one-on-one styling and extended shopping after hours.
From Q Street to Wisconsin Avenue, pedi-cabs (bicycle chariots) chauffeured shoppers throughout the evening for free. A VIP lounge, built around Dean and Deluca by the nightlife and culture web magazine Brightest Young Things, treated all to red carpet access, free bottles of Vitamin Water and entertainment such as people covered in balloons walking the streets on stilts. Hidden within a white tent behind the PNC Bank on M Street, a DJ played all the mixes on a humongous and empty dance floor.
With freelance photographers waiting on every corner of M Street to snap photos of impressively dressed passers, everyone could feel important no matter who they were or where they came from that night.
While some may be under the impression that there would be no comparison between D.C.’s FNO to that of New York, the evening was a fashionably fun time for all who attended.